Alpine Metropolis and Graubünden Business Centre
Chur, with around 39,200 residents, is the capital of the canton of Graubünden, the undisputed centre of Switzerland's largest Alpine region, east of St. Gallen and Rapperswil-Jona, and at the same time Switzerland's oldest city, with more than 5,000 years of settlement history. The city lies at the convergence of Graubünden's most important transport axes, where the routes over the Julier, the San Bernardino and into the Engadin meet. As cantonal capital, Chur is home to the cantonal administration, the cantonal hospital and numerous educational institutions. Chur also serves as the gateway to internationally renowned tourism destinations such as Davos, St. Moritz and Arosa.
Despite its Alpine location, Chur is a versatile business location with growing importance. The mix of administration, services, industry and tourism provides a stable economic structure. The University of Applied Sciences of the Grisons (formerly HTW Chur) trains specialists in tourism, information science and management and drives knowledge transfer into the regional economy. In recent years, a growing IT sector has also emerged, using the high quality of life and improved digital infrastructure.
EMS-Chemie, Rhätische Bahn, Repower: The Regional Anchors
Graubündner Kantonalbank, headquartered in Chur, is one of Switzerland's largest cantonal banks and a central financial service provider in the region. EMS-Chemie in nearby Domat/Ems, a global specialty chemicals manufacturer led by the Blocher family, is the canton's largest private employer and generates annual revenue of more than two billion francs with high-performance polymers. The Rhätische Bahn (RhB), famous for its UNESCO World Heritage route over the Landwasser Viaduct, is headquartered in Chur and employs more than 1,600 people. Hamilton Bonaduz AG, a leading manufacturer of sensor technology and laboratory automation, complements the region's industrial profile.
Tourism permeates the entire economic structure: Graubünden Ferien coordinates the marketing of the canton as a year-round tourism destination from Chur. Mountain railways, hotels and restaurants generate a significant share of the regional economy; the Davos-Klosters destination alone attracts more than one million overnight guests annually. They are joined by energy companies such as Repower and Bündner Kraftwerke, which use the region's major hydropower resources and make Graubünden one of Switzerland's most important electricity-exporting cantons.
Gateway to 100 Graubünden Municipalities
Chur's company landscape is shaped by SMEs that support the regional economy as service providers, craft businesses and suppliers. Many companies serve the entire canton of Graubünden, with Chur acting as a gateway to more than 100 Graubünden municipalities. Anyone who builds contacts here often reaches the whole region. The growing IT sector includes software developers, web agencies and IT consultants that digitalise both local SMEs and the tourism industry.
Special opportunities arise in construction and real estate (high building activity in tourism regions such as Lenzerheide and Flims), energy (hydropower projects and renewable energy), hospitality supply and technical services. The concentration of cantonal institutions in Chur, from building insurance to the civil engineering office, creates stable demand for consulting, IT solutions and infrastructure. The Graubünden Chamber of Commerce regularly organises industry events that provide good contact points for new business.
In Chur and Graubünden, business culture is personal. Trust is built through direct encounters, not through email campaigns alone. The Graubünden Chamber of Commerce and GastroGraubünden events are popular meeting points. The manageable size of Graubünden's economy means reputation travels quickly.