Urban centre of the Zurich Oberland
Uster has around 36,600 residents, making it the largest city in the Zurich Oberland and the region's urban centre. The city is only 20 S-Bahn minutes from Zürich and offers companies an attractive combination of good accessibility, lower rents and a high quality of life. Greifensee and the proximity to Pfannenstiel also make Uster a popular place to live for skilled workers, giving local companies access to a broader recruitment pool.
Historically, Uster played an important role in Swiss industrial history: Ustertag in 1830, a milestone of the liberal movement, and the early textile industry are closely linked to the city. Today, Uster has developed into a modern service and commercial location that benefits from the pull of the Zürich economic area. Steady population growth is bringing new commercial space, infrastructure projects and growing demand for local services.
Spital Uster, ZO Medien and the logistics corridor
Uster's economy is diversified and strongly shaped by SMEs. A broad spectrum of mid-sized companies defines the location: construction, trades, IT services, healthcare and retail. Zürcher Oberland Medien (ZO Medien), publisher of the Zürcher Oberländer, is one of the best-known local employers. In recent years, more logistics companies and e-commerce fulfilment firms have moved to Uster, benefiting from available commercial space and proximity to the A15 motorway.
Healthcare, with Spital Uster, one of the most important regional hospitals in the canton of Zürich, as well as numerous medical practices, therapists and healthcare service providers, forms an important economic sector. Added to this are educational institutions, public administration and a growing sector of consulting firms and freelancers using the more affordable location compared with Zürich. In the commercial zones along the railway line and on Pfäffikerstrasse, trades businesses, logistics providers and smaller production companies are concentrated, forming the city's commercial backbone.
SME territory with short decision paths
The Zurich Oberland is classic SME territory. Tradespeople, installation companies, landscaping firms, IT service providers and consulting firms form a dense network of small businesses that regularly buy products and services. Decision paths are short, and owners are often directly reachable. Growing residential construction in Uster also generates steady demand among construction companies, architects, plumbing businesses and interior fitters. The Uster-Ost commercial zone is developing into a modern mixed location for logistics, trades and office use.
Commuter flows between Uster and Zürich create connections: many entrepreneurs live in the Zurich Oberland but work with companies across Zürich. The proximity to dynamic Wetzikon and to Dübendorf, where Innovation Park Zurich is emerging, could give Uster additional momentum in the future. Local trade associations regularly organise networking formats that make it easier to enter the regional business network.
In the Zurich Oberland, business culture is commercially oriented, with short decision paths and personal contact. Gewerbeverein Uster and the Zürcher Oberländer Unternehmerverband regularly organise networking formats where local business relationships are initiated.