The centre of Switzerland: from a transport perspective
Olten is often called the "centre of Switzerland". The city is the country's most important rail hub: the SBB main lines Zurich-Bern and Basel-Lucerne intersect here, joined by numerous regional connections. Zurich, Bern, Basel and Lucerne can each be reached in around 30 minutes.
This accessibility has made Olten one of Switzerland's most popular conference and meeting locations. Numerous national organisations, associations, trade unions and education providers choose Olten as the meeting point for board meetings, general assemblies, training courses and industry events. The city of around 19,000 residents has used this niche skilfully and built the corresponding infrastructure of hotels, meeting rooms, conference centres and event venues.
SBB hub, FHNW campus and association headquarters
The SBB axis Aarau-Olten forms an important commuter corridor. SBB itself is an important employer in Olten, where various departments and service units are located. Baloise Insurance maintains a significant site in the city. Numerous national associations, trade unions and industry organisations have deliberately chosen Olten as their base so they are easy to reach for members from across Switzerland.
The University of Applied Sciences and Arts Northwestern Switzerland (FHNW) operates a campus in Olten focused on business and social work, making it an important education and research location. Services dominate Olten's economy: consulting firms, education providers, insurance agencies, training centres and event service providers use the central location as a competitive advantage. Alongside this, there is a solid commercial sector with companies in printing, publishing, retail and manufacturing.
Conference economy and associations as multipliers
Olten's economy is shaped by the conference and meeting industry as well as a broad service sector that turns the central location into a business advantage. For providers of event technology, catering, hospitality, training software and conference equipment, Olten is an obvious target market with concentrated demand.
The industrial city of Langenthal complements the economic area along the SBB line towards Bern. The special value of Olten business contacts lies in the multiplier effect: associations and organisations in Olten serve members, partners and networks throughout Switzerland. Winning a national association as a customer means indirectly reaching its entire member base. The FHNW campus for business and social work also attracts continuing education providers, technology firms and consulting companies.
In Olten, industry representatives meet regularly at congresses in the Convention Centre and the many conference hotels; the central location makes the city Switzerland's natural meeting point. Companies and associations value the efficiency and straightforward Solothurn manner.