From 100 letters Calculate the price instantly Dispatch on the next working day

B2B Direct Mail Switzerland

Your complete direct mail campaign targeting Swiss companies, from addresses to dispatch

Researched Swiss company data becomes a personally addressed business letter

You define the target group and offer. We research suitable recipients, create your personalised direct mail and handle printing and dispatch.

You decide what we handle

Do you already have your materials? We use your recipient data, letter copy, sample or mail-merge letters, or personalised PDFs and handle the remaining steps through to dispatch.

Starting without addresses or a finished letter? We research suitable companies and contact persons and, on request, also handle the letter copy, design and personalisation.

Select the services you need in the direct mail calculator. You see your price immediately.

Why personal letters work in first-contact B2B outreach

Personal business letter on a walnut desk in an elegant office with a fireplace

A personally addressed letter reaches exactly the person you want to contact.

A telephone call interrupts people, an unknown promotional email looks like spam, and a brochure is impersonal. A personal letter gives you room to explain your offer clearly. The recipient reads it when it suits them.

This effect lasts: personal mailings convey appreciation. They are often kept, passed on and read again. You can refer to them at the next contact.

Swiss results confirm the effect: addressed advertising letters are the type of advertising people most like to receive and remember best. For Caritas, direct mail was the strongest driver of impact in the media mix. Amavita achieved 30 per cent voucher redemptions.

Personally addressed direct mail is an established and permissible way to approach new business customers in Switzerland.
Sources
  1. Swiss survey on advertising impact
  2. JICMAIL Q2 2025
  3. Caritas impact study
  4. Amavita case study

Direct mail calculator

What does your direct mail campaign cost?

Direct mail production and dispatch start at CHF 270.– for 100 letters. For 10'000 letters, the standard service costs CHF 1.70 per letter. The calculator lists recipient data and letter preparation separately.

JavaScript is required for the calculation. You can still send us your project directly: info@swissb2b.ch.

01
Quantity

How many letters?

02
Recipient data

Where does the recipient data come from?

03
Letter template

What do you provide?

04
Production and dispatch

How should the letter be produced?

Printing
Print mode
Dispatch

Up to 12 A4 pages. We use appropriate window envelopes.

Included in the execution price

  • Checking the recipient file
  • Checking the sample letter for layout, address window and fonts
  • Creating the mail merge using the recipient data provided
  • Printing and folding
  • Inserting the letters into suitable window envelopes
  • Postage and handover to Swiss Post
  • Dispatch overview and reporting

Direct mail production and dispatch from CHF 1.70 per letter for 10'000 letters. Minimum quantity: 100 letters from CHF 270.–.

from 100 letters
CHF 2.70
from 250 letters
CHF 2.50
from 500 letters
CHF 2.30
from 1'000 letters
CHF 2.10

The unit price applies to the entire order quantity. The standard execution includes one A4 page in greyscale, simplex and B Mail bulk mailing.

From a personally addressed letter to a sales conversation

A good business letter makes the benefit tangible, presents a suitable offer and gives a clear reason for a conversation. Sender, logo, address, subject line, salutation and signature immediately show who is writing and what it is about.

On subsequent contact by phone, email or LinkedIn, you can refer to the delivered letter and no longer have to start from scratch.

SwissB2B researches the right recipients, writes or uses your copy, personalises every A4 letter and takes care of printing, enveloping and dispatch.

How precisely can the target group be defined?

Send us your own recipient list or describe which Swiss companies you want to reach. For research, a keyword or industry and the required region are sufficient. If needed, we further narrow the selection by company size, turnover or other criteria.

You decide how personal your direct mail should be: we can address it more economically to the company address if you want to approach an organisation generally. However, we recommend personalisation. We research suitable contact persons, for example in management, HR, procurement, sales or marketing, and address the letter directly to them by name and salutation.

In practice: For a hotel in Central Switzerland, SwissB2B researched more than 1'400 companies with more than 50 employees within a 50 kilometre radius, assigned contact persons to management, HR and marketing, and handled the creation and dispatch of the direct mail campaign.

How your order works

How your direct mail order works

Order at the displayed price or download the quote for internal approval. You need a custom quote only when the calculator cannot show a fixed price.

1

Define your selection

You define the recipients, letter preparation and dispatch details. The calculator shows the price for the standard service directly.

2

Confirm your order

You confirm your order at the displayed price. You receive an email with a link to access your order in our customer portal.

3

Provide the materials

Upload your recipient list and letter files or send us your brief. If we create or personalise the letter, you approve the sample letter.

4

Process and dispatch

As soon as the recipient data and mail-merge PDFs are complete, we dispatch your direct mail with Swiss Post on the next working day.

Questions about your direct mail campaign

Pricing and ordering

If you provide an approved template with mail-merge fields already set up, we check the recipient file, sample letter, address window, layout and fonts. We map the CSV columns to the existing fields and create the personalised print-ready PDFs. If you already provide personalised PDFs, we instead check the quantity, format and address area. Printing, folding, a suitable window envelope, postage, postal handover and a dispatch overview are also included. The initial set-up of mail-merge fields in a DOCX or ODT, company data and writing the letter appear as separate items in the calculator.

No. You can use your own list or have SwissB2B research suitable target contacts.

100 letters are the commercial minimum quantity for a single mailing run. The minimum quantity therefore also matches the smallest company data package. In the standard configuration, direct mail production and dispatch start at CHF 270.– for 100 letters.

The calculator takes account of quantity, number of pages, colour or greyscale, simplex or duplex, and A or B Post, and shows the price for your selection directly.

For a standard selection, you order at the displayed price. Registered Swiss companies receive an invoice with 30 days for payment. For orders from abroad or payment in advance, we send payment information separately. If the price cannot be calculated as standard, you first receive a binding quote.

Yes. For more than 10'000 letters, we assess your order individually and send you a firm price.

Letter files and personalisation

In the calculator, you can choose 1 to 12 A4-sized pages per recipient. For longer documents, we assess weight, production and postage individually. Flyers, brochures, separate inserts, special paper and freely selected envelopes are not included in this offer.

Simplex prints each sheet on one side only. Duplex uses both front and back. For multi-page letters, duplex can save paper and weight. The calculator accounts for the difference for your selected number of pages.

We accept an already personalised series as a continuous mail-merge PDF, individual PDFs or a ZIP file containing individual PDFs. Documents must be in A4-format. We check the document count, address area and technical suitability, then send the series to production without further document approval.

For a one-off CHF 75.–, we insert the agreed mail-merge fields in your template and create a personalised sample letter from it. After your approval, we generate the individual PDFs for all recipients. If a font we do not have changes the layout, we review the result with you using the sample letter.

You supply the complete approved copy, logo and sender details. For a one-off CHF 150.–, we create a one-page A4-sized letter template with address field, date, subject line, personal salutation and suitable page breaks. Editorial revision is not included. We quote multi-page templates individually.

A one-page business letter in German costs CHF 490.– as a one-off. This includes the copy and the complete letter template for personalisation. We quote additional pages, further languages, separate letter variants or complex design individually.

We combine the CSV or Excel recipient file with the approved DOCX or ODT template. Columns such as company, first name, last name, street, postcode, town and salutation are mapped to the configured mail-merge fields. Before creating the series, you see a fully completed sample letter. After you approve it, we create the personalised print-ready PDFs. If you already provide all personalised PDFs, we instead check the finished series.

Dispatch and delivery

A Mail is delivered on the next working day, including Saturdays. The less expensive B Mail bulk mailing is delivered no later than the sixth working day. The calculator shows the price difference for your selection.

We hand a finished personalised PDF series to Swiss Post on the next working day once all required materials are available. For a formatted sample letter or finished letter copy, we create the sample letter within one working day. If SwissB2B writes the letter, you receive it within two working days. After you approve the sample letter, it is posted on the next working day.

Undeliverable letters can occur despite checked addresses. We notify you of returns that reach us.

Start your direct mail campaign targeting Swiss companies

Choose the recipients, letter preparation and dispatch details. You see the total price immediately and can order directly.